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Deceptive Phrasing

25 Jan

My wife was using some Hersey’s Syrup yesterday and I was glad to note that it utilized genuine chocolate flavor.  I suppose the words are meant to make us feel better about the product.  I checked the list of ingredients and it did contain some cacao along with artificial flavoring.

The way the words are arranged, it appears that the word “genuine” applies to “chocolate flavor”, but maybe they mean it applies to the net weight.  It’s hard to tell.  But, I’m sure that they are hoping that our mind interprets it as genuine chocolate and that we miss the rest.

The artfully arranged words are as informative as the current Republican Presidential candidates’ claims.  We just don’t know what lies behind a few well-chosen words and they are no more than vacuous terms meant to deceive us.

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About John

Ex-strategic planner who likes photography and travel.
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Posted by on January 25, 2012 in My Musings

 

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